Emotions, Fonts, and Everything in Between You’re scrolling through a news website when a banner ad catches your eye: “An investment with exceptional returns.” If that sentence appears in a serif, elegant typeface in soft black, it feels trustworthy, almost like a genuine financial opportunity. But if the same ad is written in a colorful, […]
The Psychological Layers of the Reading Experience In the previous article, we explored the psychological influence of typography on the level shared by all humans, the biological dimension embedded in our brains since the dawn of evolution. This is the dimension where form operates instinctively: sharp lines signal danger and alertness, while rounded lines evoke […]
Introducing
Artifont is an interdisciplinary research project exploring the intersection between psychology, psychotypography, personalization, and artificial intelligence.
The research focuses on the psychological impact of visually personalized elements with a particular emphasis on typography, fonts, and textual tone and how they influence perception, behavior, user experience, and decision-making, according to the users' profile and contextual need.
The project also examines the role of artificial intelligence in understanding users and tailoring real-time personalized experiences, as well as its potential to drive a new paradigm of visual-verbal personalization that is precise, dynamic, and context-aware.
The core aim of the research is to establish a scientific and applied foundation for understanding how visual and linguistic adaptation shapes digital interaction, and to define the principles for creating user experiences that are accurate, effective, and truly personalized.
